Vans Inc continues skate parks expansion, despite economic worrie

Vans Inc continues skate parks expansion, despite economic worrie

Vans Inc., that will be launching a 37, 000-square-foot indoor skate park in Metrocenter mall Nov. 8, which is dedicated to opening added parks nationally, even though economic concerns.

Neal Lyons, president of retail branch, said that the Santa Fe Springs, Calif.-based"' firm was on an aggressive growth, starting approximately five indoor skate parks annually November 1998.

The skate park in Metrocenter, which also comprises a retail shop and pro shop, is going to be the provider therefore 10th. It'll be the organization's only playground at the Valley, though. Lyons said he's considering placing a Vans retail shop at Fiesta Mall. How To Get Better At Skateboarding

"We are going to be launching two parks per year," he explained. "We are likely to continue to start get the most out of areas throughout the nation and the planet where we all believe we require a playground and where we all believe it makes sense; since we are not functioning, for-the instant. We are working for the long run "

Vans has skate parks under building in Orlando, Fla., and Detroit, Mich..

Other cities around the radar contain Sacramento; Calif.; Fallbrook, Calif.; Boston; both Dallas and Salt Lake City. Europe is also on the schedule, Lyons stated.

Lyons stated the provider is financially strong enough to match the soft market and worries put off from the Sept. 11 strikes.

"We are all in this together," he explained. "We are all going to need to get through this. The most important thing is that Vans is popular, it is doing really well. We are in a position to weather whatever, which we are very proud of Thus we are not likely to hide and run."

The organization, that has a lineup of sneakers and apparel which competes with Nike and Con verse, reported $15 million in net earnings on revenue of $341.2 million annually. With 1,688 workers, the business operates nearly 150 shops in the USA and Europe.

Vans Inc continues skate parks expansion, despite economic worrie

Lyons stated Metrocenter and also Phoenix were selected due to demographics.

Metrocenter sits at the Middle of Washington Elementary School District I and Glendale Union High School District with over 40 colleges and 35,000 households.

Additionally, the business has a longstanding connection with Simon Property Group Inc., the operating company of Metrocenter and 180-plus additional buying malls nationally.

"We have already done a park together at Atlanta," Lyons explained. "We also carry a whole good deal of shops with Simon. They understand . We are not even a shock to their strategy "

The enormous indoor skate park in Metrocenter carries a 40-foot competition-size ramp and 4-foot miniature ramp; a timber road program and lounge room complete with arcade along with arcade machines.

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