All over the place: prints remain strong in the trendsetting action sports market
Trends don't always die an easy death.
All-over prints, which many tastemakers predicted would be on the way out by this season, remain a major part of action sports vendors' collections heading into 2008. Brands are putting their own spin on prints, with everything from plaids and partial camos to distressed graphics and even shoes with prints on the inside.
Whether the trend truly has legs to reach deep into 2008 or will be DOA at retail next Fall remains to be seen. Here's a collection of product looking to get a little bit more bang for the buck out of the print-heavy trend.
Latin Flair Last year, Osiris teamed with Latin graffiti artist O.G. Abel to launch the Abel, a skateboard for beginners with a unique print, which went on to be the brand's top-seller, notching $3 million in sales. Part of the brand's C.A.N.V.A.S. artist series, the shoe's latest version, the Abel II, will launch in 2008. Osiris also expects strong sales from its new Maxx242 series, based on the artwork of Real Skateboards and Famous Stars and Straps designer, Maxx242.
Making Hay Spy's sunglasses appeal to fashionistas and skaters alike. The brand's strongest seller this year was the Haymaker, which was worn by skate pro Rob Dyrdek, star of the MTV show "Rob and Big." In 2008, the Haymaker will be available in several new colorways, including an all-over print, the Brocade Haymaker.
Branching Out Spyder's new Freeryde line of apparel hits retail in January 2008 for the Spring season. Inspired by slopestyle and downhill mountain biking, its styling targets athletic mountain culture. Freeryde is Spyder's first-ever foray into Spring apparel and downhill mountain biking gear. The line includes technical garments with d3o Intelligent Shock Absorption, as well as more fashion-oriented lifestyle pieces. The Spyder Freeryde Grip Tee (pictured) features bold graphics.
Surf Is Up Ogio took its time before launching into the surf market, but is launching its first surf-specific line, including a boardbag, in 2008. Available in two print patterns, the collection includesTeched Out Vulcanized styles are still en vogue, but many skate shoe brands are seeing a return to performance when it comes to trends. Adio's techy new Domain shoe sports a partial print and has a long-lasting upper and a comfortable PU midsole/airbag combination